Yunji
云集
Internet, E-commerce & PlatformsHangzhou · Yangtze River Delta
Business focus
Internet, E-commerce & Platforms
Description
Yunji was founded in 2015 by Xiao Sheng and Lin Fei, headquartered in Hangzhou. It launched as a social e-commerce platform built on a membership model, with distributors promoting products through personal social networks. It listed on NASDAQ in 2019 (ticker YJ). The company later pivoted toward curated product selection and supply-chain services under the Yunji Youxuan brand, moving away from direct social selling.